Cookies and Tracking Technologies Policy

The Motion Picture Association of America, Inc. (“MPAA,” “our,” “we,” or “us”) maintains the website and our other related mobile websites, services, tools, and other applications (the “Site”).  We, along with our partners and vendors, use a variety of technologies to learn more about how people use the Site.  You can find out more about these technologies and how to control them in the information below.  This policy forms part of the MPAA Privacy Policy.

1.  Tracking Technologies And How We Use Them 

Like many companies, we use Tracking Technologies on our online services including, cookies, HTML5, web beacons/GIFs, embedded scripts, and e-tags/cache browsers as defined below. [hyperlink to definitions section]

We may use Tracking Technologies for a variety of purposes, including:

Operationally-Necessary.  We may use tracking technologies required for system administration, to prevent fraudulent activity,  and improve security.  We are not required to obtain your consent to tracking technologies that are operationally necessary.

Performance-Related.  We may use tracking technologies to assess the performance of the Site, including, but not limited to, analytic practices to improve the Site.

Functionality-Related.  We may use tracking technologies to tell us, for example, whether you have visited the website before or if you are a new visitor and to help us identify the features in which you may have the greatest interest.

We may also use your computer and/or connection information.  During some visits we may use software tools to measure and collect session information, including page response times, download errors, time spent on certain pages and page interaction information.

2.  Definitions

Cookies.  A cookie (sometimes referred to as local storage object or LSO) is a data file placed on a device. Cookies can be created through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as “browser cookies”), HTML5, or Adobe Flash.

Web Beacons.   Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our Site’s pages and messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or email can act as a web beacon. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.

Embedded Script.  An embedded script is a programming code that is designed to collect information about your interactions with the Site, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third-party service provider, is active only while you are connected to the Site, and is deactivated or deleted thereafter.

ETag, or entity tag.  A feature of the cache in browsers, an ETag is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner, ETags are a form of device identifier.

We provide the chart below as a courtesy, but we are not obligated to maintain or update it.  We are not responsible for third-party sites and their privacy practices as it relates to opt-outs from tracking activities.  The following third party(ies) that collect information from you on our Site has given us notice that you may obtain information on their policies and practices and, in some instances, opt-out of certain of their activities, as follows:

Party.  Google Analytics

Service.   Google Analytics for Display Advertisers, Ads Preferences Manager, and Google Analytics Opt-out Browser Add-on

For More Information.  |…  |

Use of Tracking Technologies.  Yes

Privacy Choices.  See information links in prior column

3.  Contact Us

For any queries in relation to this Cookies and Tracking Technologies Policy, please contact us at, or Motion Picture Association of America, Inc., Attention: Privacy, 15301 Ventura Boulevard, Building E, Sherman Oaks, CA 91403.

For enquiries from outside of the U.S., please contact us at